FREE AUTOMOTIVE SALES TRAINING
STOP WINGING YOUR CAR DEALS.
Learn the Repeatable 13-Step Process That Takes a Customer From Meet & Greet to Delivery—While Building Real Relationships and Closing With Integrity.
13 STEPS TO THE SALE
How to Build Real Relationships, Earn Lifetime Customers, and Close with Integrity in the Car Business
FREE ON-DEMAND TRAINING WITH DJ THE CAR GUY
Free Registration • Watch Instantly • Built for Automotive Sales Professionals
YOU DON'T NEED MORE RANDOM SALES TIPS.
YOU NEED A PROCESS.
Some days you're closing deals. Other days you're wondering what happened.
One customer loves the vehicle but walks when you present numbers. Another says, "I need to think about it." Another disappears after the test drive.
The problem isn't always your personality or your ability to sell.
You may simply be skipping the process.
After 10 years in the automotive business, DJ the Car Guy developed a repeatable 13-step system designed to help salespeople know what should happen next—from the first handshake through delivery.
WHAT YOU'LL LEARN IN THIS FREE TRAINING
BUILD REAL RELATIONSHIPS
How to lower a customer's guard, ask better questions and make a friend before trying to make a sale.
CONTROL THE PROCESS
Why successful salespeople don't randomly bounce between showing cars, numbers and negotiations.
GET REAL COMMITMENTS
How to use trial closes and commitments to determine what's actually preventing the customer from buying.
CREATE LIFETIME CUSTOMERS
Why delivery isn't the end of the sale—and how relationships can lead to repeat and referral business.
THE 13 STEPS TO THE SALE
01 — Meet & Greet
02 — Guest Sheet
03 — Trade Evaluation
04 — Touch the Desk
05 — Land Them on a Car
06 — Vehicle Presentation — The Butterfly
07 — Test Drive
08 — Trial Close
09 — Touch the Desk Again
10 — Present Numbers
11 — Get a Commitment
12 — Close the Deal
13 — Delivery
You don't have to master all 13 today. But once you understand how the steps work together, you'll stop wondering what you're supposed to do next.
MEET DJ THE CAR GUY
I'm DJ the Car Guy, and I've spent 10 years in the automotive industry working through multiple sides of the business—from Sales Consultant and Internet Sales to management and now Auto Broker.
Over the years, I've learned that the best salespeople don't have to manipulate customers or rely on high-pressure closing tactics.
They build relationships. They follow a process. They ask for the business. And they take care of people after the sale.
That's what 13 Steps to the Sale is about.
My philosophy is simple:
Make a friend first. Transparency is key. Sell with Love.